CABT Logistics signed a deal with Croma, India’s first large format specialist electronics retail store, as their pan-India delivery partner. Croma, founded in 2006, is run by Infiniti Retail, a subsidiary of Tata Digital. The partnership has been initiated from the West Region in Mumbai for last mile deliveries of large items, says a release from CABT Logistics. The deal is expected to go live in more than 10+ cities within the next six months.
“To help Croma gain a stronghold in last mile delivery for increased customer acquisition, CABT Logistics will facilitate seamless deliveries. CABT Logistics has deployed skilled labour in transportation dedicatedly for Croma. This will ensure that the customers have an excellent experience keeping brand equity on priority.” Sujit Kumar Yadav, Lead, Commercial and Contracting, Croma says: “We are delighted to tie up with CABT Logistics. Knowing the expertise that CABT Logistics brings to the table, we are confident that this will be a long and fruitful collaboration. Combining Croma’s reach and CABT’s logistics expertise, this collaboration is set to accelerate the development of digital solutions to ensure a wholesome logistics eco-system for us.”
Shailesh Kumar, Founder, CABT Logistics adds: “We are happy to collaborate with Croma, one of India’s pioneering platforms and help them strategise their D2C expansion. We will put our best foot forward and deliver according to their expectations. The investment we are rolling out is because we have faith in the brand and our expertise to ensure long-term growth strategies are realised.”
