Eicher Polaris, which manufactures and markets personal utility vehicle ‘Multix’, will begin to ship the product to Nepal and Bangladesh this month.
Following the rising demand for Multix since its launch in June 2015, the company is increasing its footprint into the metros and to all states by adding more dealers.
“We have already shipped a few units to Nepal. The commercial sales in the Himalayan nation will begin from this week. We also have orders from Bangladesh. Shipping will start from the second week of this month,” Pankaj Dubey, the chief executive and managing director of Eicher Polaris said.
He said they are also tapping the Central American (Guatemala to begin with), African and Sri Lankan markets.
“We are present in 16 states now but will cover all the states by the year-end, with almost 100 dealers,” he said, adding that going forward the focus will be metros too and the company already entered Delhi and Mumbai this year.
Eicher Polaris is an equal joint venture set up in 2013 between the Delhi-based Eicher Motors and the US-based Polaris Industries Inc, which is a globe leader in all-terrain vehicles. The US firm also runs a separate company in the country, Polaris India, which sells its all-terrain vehicles.
The JV has made Rs 350-crore investment, equally chipped in the partners to manufacture Multix, and a 60,000-unit per annum plant at Kukas near Jaipur.
He said the company is sourcing almost fully locally helping it sell at lower prices.
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