Today A.P. Moller – Maersk (Maersk) announces the acquisition of HUUB, a Portuguese cloud-based logistics start-up, specialised in technology solutions for B2C warehousing for the fashion industry. This is Maersk´s third acquisition this year within E-commerce Logistics and it comes through our venture activities with Maersk Growth.
As a disruptive force in the e-commerce space, the acquisition of HUUB strengthens Maersk’s technology capabilities, bringing the best attributes of a modern entrepreneurial agile workplace.
Vincent Clerc, Executive Vice President and CEO of Ocean & Logistics, A.P. Moller – Maersk said in a Press release “HUUB is a great fit for Maersk, a curious team with inspiring founders. With HUUB we are acquiring world class capabilities and talent that will allow us to greatly accelerate the development of our omni-channel offering. This will make it much easier for our customers to focus on their core business of producing and selling goods and swiftly bringing them to the end-consumers.”
Tiago Paiva, HUUB CEO said “Since day one, HUUB has had two main purposes: disruption and scale. Disruption to have the capacity – and courage – to say that a multi-billion dollar industry needs a digital revolution and to envision and create a revolutionary supply chain platform and ecosystem.”
HUUB is the third acquisition within E-commerce Logistics, after the acquisition of Vandegrift, a custom broker, acquiring Performance Team, a warehousing and distribution specialist and, KGH a Customs Services underlining that this is a new and important strategic focus area towards delivering integrated logistics to customers.
Source : The Maritime Post
