Magenta Mobility has entered into an exclusive partnership with MOVER, a fast-growing logistics-tech company that supports SMEs and direct-to-consumer brands with agile, last-mile delivery services. Through this collaboration, Magenta will deploy and manage a dedicated fleet of over 250 electric vehicles for MOVER, initially focusing on key metropolitan regions including Delhi NCR, Hyderabad, Bangalore, and Chennai.
This strategic alliance marks a pivotal milestone in the shift toward cleaner, smarter urban logistics. MOVER, with its tech-enabled, asset-light model, gains a decisive advantage through this integration, particularly in cities like Delhi NCR, where commercial ICE and CNG vehicles face regulatory restrictions.
The deployment of over 250 EVs enables expanded delivery windows, better fulfilment rates, and reduced operational costs, while supporting environmental goals. With lower maintenance needs and zero tailpipe emissions, the fleet helps make logistics both economically and environmentally sustainable. Crucially, the reliability and flexibility of Magenta’s EVs allow MOVER to maintain seamless service, even in high-density areas where traditional delivery modes struggle.
Maxson Lewis, Managing Director and CEO of Magenta Mobility said, “This partnership is more than an EV fleet deployment, it’s a blueprint for the future of logistics. With MOVER, we’re proving that sustainability and scale can go hand in hand. As India’s delivery demands evolve, we’re here to ensure businesses can grow responsibly, efficiently, and ahead of the curve.”
Praveen Yadav, Founder and CEO of MOVER said, “Joining hands with Magenta Mobility helps us strengthen our green delivery network while boosting performance and reach. This partnership is a timely step toward smarter, cleaner logistics for a fast-evolving India.”
Through this collaboration, Magenta Mobility strengthens its position as a leader in helping businesses adopt electric vehicles at scale, while also solving real-world logistics challenges.
Both Magenta Mobility and MOVER have ambitious expansion plans. The goal is to grow this partnership to all major cities across India and eventually into Tier 2 cities within the next 24 months.
