A new organisation called the Smart Container Alliance has been launched by a consortium of relevant technology companies to promote the adoption of smart container systems. The Alliance says it will work to advance industry standards, push for policy changes, and foster collaboration among technology providers, shipowners, customs authorities, and international regulatory bodies, including the EU and the World Customs Organization (WCO).
The launch aligns with the Joint Statement of EU and Global Industry & Trade Associations on International Customs Day 2025, supported by ECSA, IATA, and WSC, which calls for increased investment in customs operations, digital transformation, and stronger public-private partnerships. Headquartered in Brussels, the group’s members include Aviem, ORBCOMM, Traxens, Hoopo, Globe Tracker and Nexxiot.
The alliance will act as a central platform for industry stakeholders to exchange knowledge, develop best practices, and promote the adoption of smart containers worldwide with many global liners vowing to make their entire container fleets smart in the coming years.
A key focus, according to the statement, will be aligning efforts with the European Port Alliance to counter criminal infiltration and reinforce supply chain integrity. Through partnerships, advocacy, and capacity-building, the Smart Container Alliance aims to pave the way for a safer, smarter, and more resilient global trade ecosystem.
