Having worked with leading global companies in supply chain and logistics, she has rich experience in carrying out challenging assignments and has created success stories in a global environment using her expertise in sales, marketing, operations, product development, procurement, cost management and strategic planning through a structured approach to achieve defined objectives. Geeta has more than three decades of experience in the Shipping & Maritime Industry and previously served in top two global Shipping lines like P&O Nedlloyd, Maersk Line & Damco (AP Moller Maersk Group). She was awarded the “Woman Professional of the year” in September 2015. She had worked for Reliance Industries as senior vice-president before moving to Amazon. She served as a board member of the Shipping & Logistics Committee at the Indian Merchant Chamber of Commerce & Industry.
Excerpts from the interview with her:
What are some of the biggest challenges that women face in the logistics industry today?
Women in logistics navigate three major hurdles – First, breaking into leadership in a traditionally male-dominated industry. Secondly, operation roles can lack visibility, making career progression more difficult. Lastly, the demanding field operations, with extensive travel, create a constant balancing act between career growth and personal commitments.
Do you think these challenges are unique to e-commerce companies, or do they reflect broader industry trends?
The challenges women face in logistics – leadership barriers, visibility issues, and worklife balance struggles are not only exclusive to e-commerce but are also deeply embedded in the broader industry. However, e-commerce’s agility and data-driven approach offer a better chance to address these challenges.
What barriers do women face when it comes to career progression in logistics and supply chain roles?
Women What barriers do women face when it comes to career progression in logistics and supply chain roles? Women in logistics face four barriers: underrepresentation in leadership, limited mentorship, persistent stereotypes, and rigid work structures.
What steps companies should take to increase gender diversity and create an inclusive environment?
For women to thrive in logistics, action must go beyond intent. Organisations that set diversity goals, foster inclusive hiring practices, and hold leaders accountable make a real difference.
What skills and experiences do you think make women particularly suited for leadership roles in logistics?
Women bring a unique blend of strengths that make them exceptional leaders. Their ability to multitask, think strategically, and solve problems under pressure is critical in an industry that thrives on agility.
How do you see the role of women in logistics evolving over the next five to ten years?
The future of logistics belongs to those who embrace innovation, and women are set to be key drivers of this transformation. We will see more women leading innovations in automation.
